8/27/2023 0 Comments Planograms for retail storesOver time, these clusters become more granular and specific. Each cluster initially comprises a large number of branches. In most cases, the clusters are created according to size or regional differences. The second step is to create different cluster planograms per category. This first step gives the head office control over optimized product placement and means that the shelves in all stores have a recognizable structure for the customer. This includes, above all, a block formation that considers the customer decision tree, the placement order of the individual items within the blocks, and information on how to deal with regional items in the product group. This template then shows binding placement rules that must be adhered to in each store. The largest assortment is planned in the largest shelf in product group. If a retailer starts with the task of providing planograms to his stores, the "one size fits all" approach is usually carried out per category. In order to provide this information, almost all resellers use software that efficiently supports visualization, maintaining, and distribution of placement specifications. Nowadays, it is common for a retailer not only to provide their stores with the items they need, but also to tell you how and where to place these items at the point of sale.
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